18 May How to Create an Effective DEI Brand Strategy– 6/24/2021
There is more pressure than ever before from customers and employees for organizations to have consistent and authentic messaging that includes Diversity, Equity and Inclusion in their brand promise.
Despite the increasing importance of Corporate Social Responsibility, only 16 percent of Millenials think that brands are doing the right thing. (Deloitte, 2019). This lack of trust can be detrimental to your recruiting and retainment of employees as well as to your customer acquisition efforts.
Join us on Thursday, June 24th at 10am PST (1pm EST) as we discuss branding in the context of DEI. The key learnings in this interactive webinar include:
• The research on why getting your messaging right around DEI can be a competitive advantage by meeting changing customer expectations.
• How to message your strategy authentically.
• Examples of DEI branding initiatives that have worked, and some that have not.
OurOffice Head of Partnerships, Anouchka Sarif will be joined by Patricia Neuray, CEO and Co-Founder at Tangelo Media, a marketing agency that specializes in working with socially conscious brands. We will be discussing how to ensure that your company can utilize your DEI branding strategy to attract both new customers and employees.